If you can respond to sudden high electric prices, you can lower your bills.

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When demand for electricity suddenly rises to extremely high levels, prices per kilowatt-hour (kWh) usually go up. The goal of Response Rewards is to help you avoid those higher rates, known as on-peak and critical-peak hours.

When it becomes clear that WPS needs to reduce demand on our electric load, you'll be contacted by your choice of pager, text message, email or fax at least one hour in advance. That gives you time to temporarily shut down or stop using high-use electrical items, such as your air conditioner, dehumidifier, clothes dryer and dishwasher.

When the critical-peak period is ending, you'll be notified in the same way at least 30 minutes in advance, allowing you to resume electricity use if you choose. Critical-peak periods typically last between two and eight hours, account for less than 3 percent of all annual hours and are limited to 50 hours per year. And, to help you further save, off-peak savings hours — times you pay less than the standard rate — are available to you every day of the week.

Review terms and enroll

Please note:

  • Customers participating in the Cool Credits direct load control program are not eligible for Response Rewards.
  • By enrolling in Response Rewards, you agree to participate in the program for a minimum of one year.
  Winter pricing (October - April) Summer pricing (May - September)
On-peak hours Monday - Friday (except holidays*)
7 a.m. to 12 p.m. and 5 p.m. to 8 p.m.
(Rate: $0.17933/kWh)
Monday - Friday (except holidays*)
11 a.m. to 8 p.m.
(Rate: $0.17933/kWh)
Off-peak hours All hours not listed as on-peak hours, including 24 hours per day on weekends and holidays.
(Rate: $0.06070/kWh)
All hours not listed as on-peak hours, including 24 hours per day on weekends and holidays.
(Rate: $0.06070/kWh)
Critical-peak hours Varies; limited to 50 hours per year (Rate: $1.00020/kWh)

* Off-peak hours include all weekend hours, overnight and major holidays: New Year's Eve, New Year's Day, Good Friday, Memorial Day, Fourth of July, Labor Day, Thanksgiving Day, the Friday following Thanksgiving, Christmas Eve and Christmas Day.


WEC Energy Group